Enabay.com is an one-stop online retailer mainly serving the Hong Kong market. It is positioning as an online department store that carries broad product categories range from FMCG such as cosmetics, skin care products, fragrances to large appliances such as washing machines, refrigerators and air conditioner. The site started in December 2018 and has been developing rapidly then. Until early April, 2019, the site has listed more than 20,000 products online and more products are listed everyday. For any purchase above HK$388, free delivery within Hong Kong region is provided.